This month we speak to longtime ASIS member Joe Masciocco about his time in the association and how he\u2019s seen it evolve. Jim Leflar, CPP and co-author of this month\u2019s cover story, shares his tips on implementing an effective social media plan. A security director from a private police force in Hollywood, California, talks about their strategy for getting arrest-rates down. Plus, more on how companies can design and implement their own spear-phishing training program