Mark Beaumont: The business story behind the cycling legend
As well as many other endurance feats, Mark Beaumont has cycled around the globe twice, breaking the world record both times \u2013 a record he still holds today. Yet few realise that Mark is as comfortable in a business suit as he is in cycling Lycra. His experience in defining a venture, developing the finance, building the team and then successfully marketing the concept has led to a portfolio of activity supporting Scotland\u2019s start-up ecosystem. \nInterviewed by Fraser Allen.\nwww.allencomms.co.uk