Space Billboards Are Just the Latest Orbital Stunt
In January 2018, Rocket Lab sent a surprise to orbit. Along with its normal payloads, the launch company deployed a shiny object it dubbed the Humanity Star\u2014basically a 3-foot-wide disco ball. Its reflective surface would shine down on Earth\u2019s inhabitants, visible to the naked eye for a few months. \u201cNo matter where you are in the world, or what is happening in your life, everyone will be able to see the Humanity Star in the night sky,\u201d founder Peter Beck said in a statement.