#90: Grow your prospects with an SEO strategy that gives you authority positioning with Kim Herrington
Most of us know that our site’s performance on Google and other search engines is really important because it affects the traffic to our website. That traffic affects the quality and growth of our audience and, ultimately, the scalability of our business.
But SEO often feels like it’s shrouded in mystery and confusion. That’s why many of us only need to know the simple, effective basics until we can hire an awesome SEO expert like today’s guest.
Kim Herrington is a SEO and search traffic growth expert for online course creators, service providers and online experts. She shares excellent advice in this episode about how and why SEO has changed and what you need to know about optimizing your site now. We talk about how to brainstorm keywords that your potential clients are actually searching, why you need to consider the competition in your niche before choosing search terms, and strategies for building authority with your desired keywords.
You can find complete show notes and resources for this episode at scalingdeep.com/SEO-strategy-kim-herrington.