#86: Coaching episode: How to scale deep in your brand
Today you get to listen in on me coaching a business owner who is ready to scale deep & start working with more of her ideal clients. I had Christina Nicholson of Media Maven on the show back in episode 80, so I recently joined her on her podcast to keep the conversation going. What I thought was going to be a standard interview turned into a super fun mini-coaching session as we chatted about her three businesses, the new direction she wants to take with her work and how to keep other plates spinning as she takes on different projects. We also dive into the struggle of shifting your messaging to appeal to a new target market, especially if you’re choosing a new niche with a more sophisticated ideal client.
You can find complete show notes and resources for this episode at scalingdeep.com/scale-deep-in-your-brand.