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Some of the most amazing entrepreneurs I meet have taken skills honed in another profession and brought them to the world of business. They bring a clear, powerful value proposition to the table and a great sense of what their market really needs - and today's guest is a great example.

Christina Nicholson is an award-winning journalist and mentor to other business owners by teaching them how to be their own publicist. Her newest project, Podcast Clout, is a Software as a Service (SaaS) venture that builds customized pitch lists of the top podcasts.

To start off Christina and I talk about her work in media and journalism and what she realized about all the not-so-great pitches she received on a daily basis. She walks us through the transition to freelance work and how she decided (after a bit of hesitation) to build a public relations agency.

Then Christina tells us about Podcast Clout, the SaaS product subscription service she’s building with an awesome team of developers to fill a huge hole in the podcast publicity market.

You can find complete show notes and resources for this episode at scalingdeep.com/media-maven-christina-nicholson.