#69: What makes people buy? How to use hooks to captivate your audience and compel them to take action
For our last episode in Deep Messaging month, I want to talk in-depth about how to craft messaging that compels people to take action. Today we’re talking all about using hooks, which I think is one of the most effective messaging techniques you can use.
There are hooks out there that can feel icky or even obnoxious, and you’ve probably come across them before. But when they are crafted with integrity, hooks incite action in your audience and help them quickly understand your brand values and what they have to gain by working with you.
In this episode, I talk about what buying behavior is and how I’ve used hooks to communicate my brand values to my ideal clients more effectively than before. We will also cover why hooks, in particular, are so useful for both you and your prospective clients, some of the varieties of hooks I see out there in the online business world, and how you can start working them into your own messaging.
You can find complete show notes and resources for this episode at https://scalingdeep.com/messaging-hooks/