#68: Start with what you stand against - building a stand out brand with Rachael Kay Albers
I think a lot of us business owners want to be bolder with our messaging but aren’t sure where to start. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do that best. As with most things in business, we need to start with a strategy, which is exactly what today’s guest is here to illuminate for us.
Rachael Kay Albers is the founder of RKA Ink, a branding, web design and marketing agency that helps thought leaders create epic, unforgettable brands. She is also the host of Awkward Marketing, a business comedy sketch show about the dos and don’ts of great marketing.
Rachael and I chat about how she’s used humor to grow her own brand and how she helps her clients create messaging that pulls in the right clients and repels the wrong ones. She also talks about why the things that annoy you in your industry - the things that make you want to rant to everyone you know - can be a great starting point for some of your strongest brand values & most effective content.
You can find complete show notes and resources for this episode at https://scalingdeep.com/rachael-kay-albers-bold-brand/