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Many business owners are trying to figure out how to create content that feels authentic to their values, genuinely connects with & serves their audience, and drives results. It’s a tall order. To do it, you need a strategy - but you don’t want to feel scripted or disingenuous.

Deb Coman is a content conversion strategist, copywriter, speaker and author. She works with service-based business owners to get clear on their messaging, use strategy to reach more of the people they’re meant to serve and convert them to buyers using great content. 

Deb shares excellent advice about why so many people are inconsistent with their content and how to show up in a way that’s aligned and consistent. We talk about the need for clarifying your core messages before you do anything else and why this is one of the best ways to support your overall business. We also discuss how you can be strategic with your content without feeling scripted and why you need to show up as yourself - not who you think you should be.

You can find complete show notes and resources for this episode at https://scalingdeep.com/deb-coman-content-strategy/