#66: Boosting business resilience with brand messaging that communicates your true value
Welcome to Deep Messaging Month! I’ve been excited about diving deep into this topic - if you’ve followed me for a while, you know I love messaging - but obviously the world has changed since I planned these episodes. We’ll still be talking about how you can craft excellent brand messaging, but now we have the backdrop of the COVID-19 crisis.
Most importantly, I hope that you and your loved ones are safe. All of us are navigating a lot of uncertainty right now, and for us business owners we need to find a way to trim back to our most essential messages and services. You need to know where you function most effectively so you can boost your business resilience and continue serving people to your highest ability.
In this episode I’ll tell you what deep messaging is and why I think becoming irresistible and essential is key to business success. I’ll talk about the three things that help service-based businesses grow with more ease and why deep brand messaging is one of the most important foundations of your business. If you’re wondering how to find your core value proposition and unique messaging, this is the perfect episode for you.
You can find complete show notes and resources for this episode at https://scalingdeep.com/brand-messaging/