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How do you feel about selling? Do you feel like it’s awkward, pushy, or your least favorite aspect of running a business? It’s so common for entrepreneurs to feel that way, especially if you’re in business largely because you love serving people. Today’s guest Nikki Rausch has great news for us though: sales don’t have to feel this way. 

As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves.

This topic and approach is a great fit for our month of Deep Marketing here on the podcast because it’s all about connecting with people in a way that actually resonates. Nikki and I talk about focusing on finding clients who are a right fit and how to tell if someone is going to be a good client for what you offer. We also chat about why people are so uncomfortable with sales, why you shouldn’t critique someone’s business in an attempt to get their business, and how to create curiosity in your audience so that they will seek you out. 

You can find complete show notes and resources for this episode at scalingdeep.com/nikki-rausch-selling-selling-authentically.