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There are so many marketing strategies in the online business world, and you’ve probably learned from trial and error that some work better than others. But do you pay attention to how your marketing strategies make you feel, too? Do you notice which ones make you feel like you’re authentically connecting with your audience, versus those that make you want to crawl back into bed? Our guest today makes a really strong case for why you should pay attention to which marketing strategies make you feel the best - based on your personality.

Brit Kolo is the founder of Marketing Personalities, where she works with entrepreneurs and small business owners who crave a feel-good way to market and grow their businesses. They’re ready to market and grow their business in a feel-good, natural way, and has developed the Marketing Personalities to help them do just that.

Brit walks the walk: she has built her business model and marketing strategy around her own personality, and is a great example of how well this approach can work. Brit and I talk about her longtime interest in personality assessments, how and why she took the leap into entrepreneurship, and what she’s learned from her three businesses.  

You can find complete show notes and resources for this episode at https://scalingdeep.com/brit-kolo-marketing-personalities/