#51: Being an entrepreneur is messy business with Mel Richards of Modern Traction
Having a business bestie has been a total game-changer for me. Different from having a business coach, having a business bestie has allowed me to explore new ideas, get over mental roadblocks, and rant about frustrations with someone who is truly a peer and confidant. I’m so excited to have Mel Richards on the show today, so you can all get a dose of her support and wisdom for yourselves.
Mel Richards is the founder of Modern Traction, where she helps consultants, speakers, and thought leaders craft clear, trustworthy branding while building them beautiful websites. She’s been in the business for over twenty years now and is constantly innovating and dreaming up better ways to serve her clients and create great sites.
In this episode we’re talking about the messier side of building and scaling your business, especially when you’re re-evaluating what you want out of your business and your life. We dissect some of the unique challenges that come up when you’ve been in business for a long time, what we’ve learned about niching down and experimenting with new services, and why neither of us started our businesses to feel “busy” (quite the opposite).
You can find complete show notes and resources for this episode at https://scalingdeep.com/mel-richards-modern-traction/.