#27: Pre-validating your product by selling your services & building your list first with Janelle Allen
Many business owners build an online course before they really know their target audience and what that audience actually wants. Instead of serving their clients, building their list, and pre-validating their product, entrepreneurs jump ahead of themselves and put a ton of time and effort into building a course that’s not nearly as good as it could be. This week’s guest, Janelle Allen, helps clients avoid this trap and build courses that get serious results.
Janelle Allen is the founder of Zen Courses, where she helps business owners make actionable, learner-focused online courses that change lives. After studying Institutional Technology and working as an Instructional Designer for educational and corporate clients, Janelle turned her focus to online business. She brings this unique perspective to course design and building, and builds courses that improve student results, increase revenue, and boost authority.
Janelle and I then talk about how her business and some of the entrepreneurial lessons she had to learn after severing a relationship with her biggest corporate client. She talks about the three channels she focused on to get traction with building her audience and why she thinks building a list is something every business owner should do. We also talk about the content hamster wheel that many entrepreneurs can find themselves in and how you can repurpose your content. And Janelle shares some great wisdom on finding your target audience and understanding the different segments within it that you can serve.