#18: Core elements for building a lucrative lifestyle business with Rebecca Tracey
Becca has done a lot of things right on her path to creating a dream lifestyle business!
She shares with us how she started creating group programs and launched her main one 5 times in the first year which was crazy and eventually she landed on twice per year.
At around that time she realized she had to stop doing her one-on-one work and can her smaller group programs, putting all her eggs in one basket for her current program, The Uncaged Life.
She admits that the launch cycle is exhausting and stressful but she loves the time off. While many of her colleagues are choosing to get out of the stress of launches and they have a fixed schedule she’s staying firm on the twice annual cycle.
We talked about how she prices her programs. She has a main one in which she gives a ton of support and a self-study version that she’s recently put on evergreen mode.
What I love about Becca is her direct approach. She breaks things down so well and clearly.
Her top advice is to get in front of others’ audiences if you’re trying to build yours. She’s a master of re-purposing her content.
“If you’ve been doing this for 2 years and it’s not working, it’s probably not just going to start to work. Go hire someone to look at what you’re doing and tell you what’s not working. ”