Managing Online Retail Is Just Like Managing Any Other Business
How do you go from helping to keep our airspace safe to being the founder of an online community and sales platform for British-made crafts?\xa0
Well, if you'd like to find out, then you need to listen to this interview with Susan Bonnar, who has set up and founded The British Craft House.\xa0
There are lots of great takeaways and lessons within this conversation - from keeping true to your values and not letting your standards drop, even when you might be tempted to do so to the importance of building a social following and how that has really helped to build her online platform.\xa0
This is a really good bottom up kind of interview from running away to join The Royal Navy at 17 to falling into business and how Susan started from very small, humble beginnings to now getting to the point where she has built a strong business that is scaling beautifully.\xa0
Also what comes across so strongly in this conversation is that Susan has a really clear idea of where she wants to go.\xa0
Susan emphasises the importance and power of her following \u2013 one of the things that separates business that scale from those that don\u2019t, is finding a way to generate a predictable stream of on profile leads.\xa0
This is part of our fundamental thinking in our \u2018Execution Habits\u2019 section of our InFlight Checks \u2013 you can benchmark yourself here https://executionhabits.scoreapp.com
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Susan can be found here:
https://thebritishcrafthouse.co.uk/contact/
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Resources:
Diary of a CEO - https://stevenbartlett.com/the-diary-of-a-ceo-podcast/
Happy Place Podcast - https://www.happyplaceofficial.co.uk/podcast/
Snapseed - https://snapseedofficial.com/
Adobe Express - https://www.adobe.com/express/
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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. \xa0 If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply \xa0 You can get in touch with Kevin here: kevin@biz-smart.co.uk \xa0 Kevin's Latest Book Is Available!\xa0 \xa0 Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0 \xa0 More on the Book HERE - https://www.esusgroup.co.uk/