Episode #387 - Branding Brilliance: Scaling Start-ups - with Danny Matthews
Join Granger Forson on ScaleUp Radio for an exhilarating dive into the entrepreneurial universe of Danny Matthews, the visionary behind Short Story Ventures.
\xa0
In this episode, we explore Danny's unique approach to entrepreneurship. Learn why obsessing over problems rather than solutions can be a game-changer for your business.
\xa0
Danny\u2019s mantra of "validating the problem" has not only shaped his career but also the success of the start-ups he mentors. With a focus on branding, design, and strategic positioning, Danny ensures that each venture is not just a business, but a story worth telling.
\xa0
What does it take to double your prices successfully? Danny shares his daring pricing strategy that took him from charging \xa3150 to \xa312,500 for a logo design, setting a new standard in understanding market value.
\xa0
Moreover, his insights on creating a results-only work environment reveal how autonomy and accountability can lead to unprecedented productivity.
\xa0
This conversation isn't just about business growth; it's about transforming how we think about work and leadership.
\xa0
To ensure you don\u2019t miss any inspirational future episodes, do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.
\xa0
So, let\u2019s now dive into the inspiring journey of Pok\xe9mon, problem-solving, value creation, and team autonomy with Danny Matthews.
\xa0
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/apply
You can get in touch with Granger here:
\xa0
\xa0
Kevin's Latest Book Is Available!
\xa0
Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
\xa0
Danny can be found here:
\xa0
https://www.linkedin.com/in/theactualdanny/
\xa0
Resources:
\xa0
Building A Story Brand by Donald Miller - https://uk.bookshop.org/p/books/building-a-storybrand-clarify-your-message-so-customers-will-listen-donald-miller/4099240?ean=9781400201839
\xa0
Extreme Trust by Don Peppers & Martha Rogers - https://www.waterstones.com/book/extreme-trust/don-peppers/9781591844679
\xa0
Traction by Gino Wickman - https://uk.bookshop.org/p/books/traction-get-a-grip-on-your-business-gino-wickman/3561744?ean=9781936661831
\xa0
Why Work Sucks And How To Fix It by Cali Ressler - https://www.waterstones.com/book/why-work-sucks-and-how-to-fix-it/cali-ressler/9781591842927
\xa0
The Huberman Lab Podcast - https://www.hubermanlab.com/podcast
\xa0
Xero - https://login.xero.com/
\xa0