Episode #349 - Versatility Brings Success, All Built Around Four Essential Service Pillars - with Amanda Hershman and Rachel Redondo

Published: Feb. 9, 2024, 12:30 a.m.

Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I\u2019m Kevin Brent and this week on the show
I\u2019m joined by\xa0\xa0the dynamic mother and daughter duo behind Twenty Two Business, Amanda Hershman and Rachel Redondo. Launched during the depths of COVID, their company thrives on a blend of digital services, remote support, recruitment, and lead generation.

Discover the significance of "22," a lucky number honouring Amanda's mother. With Rachel excelling in the digital realm and Amanda focusing on networking, they've found a perfect synergy.

We hear how networking played a pivotal role, constituting 47% of their revenue last year. Beyond profits, Amanda and Rachel derive immense fulfilment from giving back to charities.

Join us as we delve into their journey\u2014from the symbolic beginnings to their commitment to organic growth, long-term client relationships, and a sustainable future.\xa0

Make sure you don\u2019t miss any future episodes by subscribing to ScaleUp Radio wherever
you like to listen to your podcasts. You can also nominate a guest for ScaleUp Radio if you know someone with an interesting ScaleUp story \u2013 you can find how
in the shownotes\xa0

Listen on for an inspiring story of family, collaboration, and impactful entrepreneurship!

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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

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If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/apply

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You can get in touch with Kevin here:

kevin@biz-smart.co.uk

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Kevin's Latest Book Is Available!\xa0

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Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0

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More on the Book HERE - https://www.esusgroup.co.uk/

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Amanda and Rachel can be found here:

linkedin.com/in/amandahershman

linkedin.com/in/rachel-redondo

amanda@twentytwobusiness.com

rachel@twentytwobusiness.com

https://twentytwobusiness.com/

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Resources:

LinkedIn - https://www.linkedin.com/

LEP Network - https://www.lepnetwork.net/local-growth-hub-contacts/

Canva - https://www.canva.com/en_gb/

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