Episode #336 - Unleashing the Power of PR in a Challenging Tech Funding Landscape - with Ilona Hitel
Hi there and welcome back to another edition of ScaleUp Radio, the podcast designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. This week on the show we're joined by Ilona Hitel, Founder of Commsco, to discuss the power of PR in the tech industry.
With the UK tech funding landscape facing challenges, Ilona shares her insights on how to navigate these choppy waters and identify investment opportunities.
She also emphasizes the importance of PR for startups and scalups, explaining how it can help them articulate their story, establish credibility, and reach their target audience.
Ilona also sheds light on the key traits to look for when hiring team members and the responsibility of founders to communicate effectively and manage investments wisely.
Join us as we explore these critical topics and discover Ilona's passion for propelling challenger brands to success.
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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/apply
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You can get in touch with Kevin here:
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Kevin's Latest Book Is Available!\xa0
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Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0
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More on the Book HERE - https://www.esusgroup.co.uk/
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Ilona can be found here:
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Resources:
AI Founders: Making your scaleup stand out - https://www.eventbrite.co.uk/e/ai-founders-making-your-scaleup-stand-out-tickets-771386416537?aff=ebdssbdestsearch
CommsCo Tech Chat podcast - https://open.spotify.com/show/5jeKWcPRCpQfhMmTCbS4BU?si=0775c09e68324388
LinkedIn - https://www.linkedin.com/