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Published: Jan. 8, 2024, 12:30 a.m.

Hi there and welcome back to another edition of ScaleUp Radio, the podcast designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. This week on the show we're joined, we're joined by Elena Alvarez, the Co-owner and Creative Director of Mackenzie Leather Edinburgh.\xa0

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Discover how Elena's passion transformed this historic business, relocating it to Edinburgh's bustling city centre and navigating challenges like the pandemic with resilience and innovation.\xa0

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From award-winning success to future goals of expanding the workshop and upgrading machinery, Elena shares insights into the brand's journey. Stay tuned as we explore her entrepreneurial path, the challenges she loves tackling, and the exciting next steps for Mackenzie Leather.\xa0

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Let's dive into the inspiring story of craftsmanship, resilience, and growth with Elena Alvarez!

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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. \xa0 If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply \xa0 You can get in touch with Kevin here: kevin@biz-smart.co.uk \xa0 \xa0 Kevin's Latest Book Is Available!\xa0 \xa0 Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0 \xa0 More on the Book HERE - https://www.esusgroup.co.uk/

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Elena can be found here:

linkedin.com/in/elenaalvarezmackenzie

https://www.mackenzieleatheredinburgh.com/

enquiries@mackenzieleatheredinburgh.com

https://www.instagram.com/mackenzieleatheredinburgh/

https://www.facebook.com/mackenzieleatheredinburgh

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Resources:

Digital Marketing Institute - https://digitalmarketinginstitute.com/

EPOS Now - https://www.eposnow.com

Dr Richard Bandler - https://www.richardbandler.com/

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