Episode #321 - The Art of Relationship Building: A Deep Dive into Modern Marketing - with Ben Kinnaird
Hello everyone, I'm Granger Forson. You can learn more about me at www.bizsmart-gloucestershire.co.uk or find me on LinkedIn. Today on ScaleUp Radio, we're diving deep into the fascinating world of marketing and business relationships with Ben Kinnaird, the founder of Rather Inventive. What started in 2009 as a web development company has evolved into a hub for innovative marketing strategies.\xa0
Ben isn't just your run-of-the-mill marketing expert; he is a thought leader in the field. His emphasis is on building sustainable businesses, not merely chasing profits. He advocates for the significance of forming true relationships with clients, a strategy that has seen him navigate various industries successfully. Through Rather Inventive, Ben and his team offer not just marketing solutions but ongoing support to overcome business hurdles and achieve long-lasting success.
As technology marches on, Ben discusses the dichotomy of AI in marketing\u2014viewing it as both a threat and an opportunity. His ideas on cash flow management, time allocation, and productivity are something every business person, regardless of industry, needs to hear. He's also shared valuable insights into operating a lean yet efficient business, all while maintaining an impeccable standard of work-life balance.
So sit back, relax, and prepare to take a lot of notes. Today's episode promises to be a compelling deep-dive into the intricacies of marketing, business relationships, and much more. Ben Kinnaird is here to give you a masterclass on not just surviving but thriving in today\u2019s rapidly changing business landscape.\xa0
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/apply
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You can get in touch with Granger here:
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Kevin's Latest Book Is Available!\xa0
Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers,\xa0Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0
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More on the Book HERE - https://www.esusgroup.co.uk/
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Ben can be found here:
linkedin.com/in/benkinnaird-marketing-expert
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Resources:
The Factory of One by Daniel Markovitz - https://uk.bookshop.org/p/books/a-factory-of-one-applying-lean-principles-to-banish-waste-and-improve-your-personal-performance-daniel-markovitz/2083265?ean=9781439859933
Profit First by Mike Michalowicz - https://profitfirstbook.com/
Getting Things Done by David Allen - https://uk.bookshop.org/p/books/getting-things-done-the-art-of-stress-free-productivity-david-allen/2593335?ean=9780349408941
A World Without E-Mail by Cal Newport - https://uk.bookshop.org/p/books/a-world-without-email-find-focus-and-transform-the-way-you-work-forever-from-the-nyt-bestselling-productivity-expert-cal-newport/5014035?ean=9780241341414
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Audible - https://www.audible.co.uk/
The Accidental Tech podcast - https://atp.fm/
Zoe podcast - https://zoe.com/learn/category/podcasts
The Economist podcast - https://www.economist.com/podcasts
The Hey app - https://www.hey.com/apps/
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