Episode #266 - Niching Down Is Helping Us To Scale Up - with Matt Wheeler & Sam Taylor
This time on ScaleUp Radio, I had the pleasure of interviewing co founders, Matt and Sam who founded Made By Studios, a digital marketing agency.
They are a couple of really great guys and it was really good to see the dynamic between them and hear how that dynamic changed over the time they have know and worked together.\xa0
They've been running the business for about four years. They met at university on the same course did a project together before going into business together. And there's quite a few things that they've learned along the way and things that they would do differently if faced with again.\xa0
I'd love you to listen to the conversation around niching.\xa0 They have recently decided to niche into a couple of particular sectors and the reasons why they've done that are really interesting.\xa0
But also they had a significant project early on that turned out to be really rather difficult and it put a big strain on their relationship, which led them to a couple of things. One was putting in place a proper shareholder agreement and another was really thinking about each other's mental health and then of course the rest of their team.\xa0
So they put a couple of neat little things in place. Nice simple ideas that really help keep on top of each other\u2019s mental health. And they found that that really made a difference to the energy and creativity that they have, and generally the work life balance and culture within the business.\xa0
So some really good things within this interview and I thoroughly recommend that you take a listen
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Matt & Sam can be found here:
Matt Wheeler - linkedin.com/in/mattmultiplied
https://twitter.com/mattmultiplied
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Sam Taylor - linkedin.com/in/samtayl-r
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Resources:
Off Script by Josh Nesbitt - https://podcasts.apple.com/gb/podcast/off-script/id1490897256
Agencynomics by Peter Toole - https://www.waterstones.com/book/agencynomics/peter-hoole/jazz-thompson/9781999327170
Radical Candor by Kim Scott - https://uk.bookshop.org/p/books/radical-candor-fully-revised-and-updated-edition-how-to-get-what-you-want-by-saying-what-you-mean-kim-scott/3226418?ean=9781529038347
LinkedIn - https://www.linkedin.com/
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