Episode #242 - Build your brand from your core identity by understanding who you are - with Marksteen Adamson
Hello I\u2019m Granger Forson
www.bizsmart-gloucestershire.co.uk or find me on LinkedIn.
This time on ScaleUp Radio I speak with Marksteen Adamson, the Founding Partner, Chief Creative Officer & Director of Strategy of Asha & Co.
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Asha & Co is a Branding business based in Cheltenham. They are just celebrating 20 years in business and have weathered all the recessions thrown at them by sticking to the core values that set up the business.
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Asha & Co focuses on helping Corporations and even Countries understand their truth / core identity. From there, they develop an agreed understanding of the challenges to be overcome and a key set of actions to take.
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As always, we cover a lot of ground, including:
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\xa0- Understanding what your Business is not about, is as important as what it is about.
\xa0- Branding is not just the logo you create, it\u2019s about crafting your future reputation
\xa0- Defining your business purpose and creating your manifesto is so important which is more than just mission, vision, and values if you want to make a difference.
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What is wonderful about this conversation with Marksteen is how his approach to problem solving for his customers and the ethics that runs his business, has taken him to develop his social foundation to tackle big social issues he sees around him.
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I know that you\u2019ll get something out of this episode.
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Marksteen can be found here:
linkedin.com/in/marksteen-adamson-92618410
https://phoenixvillageproject.org/
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Resources
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The 5 Love Languages by Gary D Chapman - https://www.waterstones.com/book/the-five-love-languages/gary-d-chapman/9781594153518
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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. \xa0 If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply \xa0 You can get in touch with Granger here: grangerf@biz-smart.co.uk \xa0 Kevin's Latest Book Is Available!\xa0 \xa0 Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0 \xa0 More on the Book HERE - https://www.esusgroup.co.uk/ \xa0 \xa0