Build Your Business By Owning Your Marketing

Published: May 19, 2023, 12:30 a.m.

Hello I\u2019m Granger Forson

www.bizsmart-gloucestershire.co.uk or find me on LinkedIn.

This time on ScaleUp Radio I speak with David Holland, the owner of Exela.

\xa0

Exela is a Marketing business that is based in Cheltenham. David started it 22 years ago and helps gritty entrepreneurs develop their marketing to bring in the leads for their sales process through using different tools.

\xa0

What is interesting in David\u2019s discussion about marketing is while Exela uses technology to aid their clients, the key is always in the skill of \u2018driving interaction\u2019, which is at the heart of all human connection since time began.

\xa0

As always, we cover a lot of ground, including:

\xa0

\xa0- Marketing is an experiment to find what works.

\xa0- You will need more than just one marketing stream.

\xa0- Technology like AI is a tool to speed things up, but the hard work of thinking still needs to be done.

\xa0

What I enjoyed so much about this conversation with David is how much marketing is nothing new, has always been going on and how people who think they can just \u2018Buy\u2019 a solution will never be successful.\xa0

\xa0

As a business owner while you can outsource the task of marketing, you must own it to be truly successful.

\xa0

I know that you\u2019ll get a lot out of this episode.

\xa0

David can be found here:

linkedin.com/in/david-holland-uk

https://exela.co.uk/

assist@exela.co.uk

\xa0

\xa0

Resources

\xa0

Keap - https://keap.com/

\xa0

The Sales Circuit by David Holland - https://www.waterstones.com/book/the-sales-circuit/david-holland/9781838190200

\xa0

How To Win Friends And Influence People by Dale Carnegie - https://www.waterstones.com/book/how-to-win-friends-and-influence-people/dale-carnegie/9780091906818

\xa0

Extreme Ownership by Jocko Willink - https://www.waterstones.com/book/extreme-ownership/jocko-willink/9781250183866

\xa0

E-Myth Master by Michael E Gerber - https://www.waterstones.com/book/e-myth-mastery/michael-e-gerber/9780060723231

\xa0

Profit First by Michael Michalowicz - https://www.waterstones.com/book/profit-first/mike-michalowicz/9780735214149

\xa0

Surge by Michael Michalowicz - https://mikemichalowicz.com/surge/

\xa0

Dan Sullivan -\xa0https://podcasts.apple.com/us/podcast/the-gap-and-the-gain/id1579693186

\xa0

Peter Diamandis podcast - https://www.diamandis.com/podcast

\xa0

Google Suites -\xa0https://workspace.google.com/

\xa0

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. \xa0 If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply \xa0 You can get in touch with Granger here: grangerf@biz-smart.co.uk \xa0 Kevin's Latest Book Is Available!\xa0 \xa0 Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0 \xa0 More on the Book HERE - https://www.esusgroup.co.uk/

\xa0