Build Your Business By Owning Your Marketing
Hello I\u2019m Granger Forson
www.bizsmart-gloucestershire.co.uk or find me on LinkedIn.
This time on ScaleUp Radio I speak with David Holland, the owner of Exela.
\xa0
Exela is a Marketing business that is based in Cheltenham. David started it 22 years ago and helps gritty entrepreneurs develop their marketing to bring in the leads for their sales process through using different tools.
\xa0
What is interesting in David\u2019s discussion about marketing is while Exela uses technology to aid their clients, the key is always in the skill of \u2018driving interaction\u2019, which is at the heart of all human connection since time began.
\xa0
As always, we cover a lot of ground, including:
\xa0
\xa0- Marketing is an experiment to find what works.
\xa0- You will need more than just one marketing stream.
\xa0- Technology like AI is a tool to speed things up, but the hard work of thinking still needs to be done.
\xa0
What I enjoyed so much about this conversation with David is how much marketing is nothing new, has always been going on and how people who think they can just \u2018Buy\u2019 a solution will never be successful.\xa0
\xa0
As a business owner while you can outsource the task of marketing, you must own it to be truly successful.
\xa0
I know that you\u2019ll get a lot out of this episode.
\xa0
David can be found here:
linkedin.com/in/david-holland-uk
\xa0
\xa0
Resources
\xa0
Keap - https://keap.com/
\xa0
The Sales Circuit by David Holland - https://www.waterstones.com/book/the-sales-circuit/david-holland/9781838190200
\xa0
How To Win Friends And Influence People by Dale Carnegie - https://www.waterstones.com/book/how-to-win-friends-and-influence-people/dale-carnegie/9780091906818
\xa0
Extreme Ownership by Jocko Willink - https://www.waterstones.com/book/extreme-ownership/jocko-willink/9781250183866
\xa0
E-Myth Master by Michael E Gerber - https://www.waterstones.com/book/e-myth-mastery/michael-e-gerber/9780060723231
\xa0
Profit First by Michael Michalowicz - https://www.waterstones.com/book/profit-first/mike-michalowicz/9780735214149
\xa0
Surge by Michael Michalowicz - https://mikemichalowicz.com/surge/
\xa0
Dan Sullivan -\xa0https://podcasts.apple.com/us/podcast/the-gap-and-the-gain/id1579693186
\xa0
Peter Diamandis podcast - https://www.diamandis.com/podcast
\xa0
Google Suites -\xa0https://workspace.google.com/
\xa0
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. \xa0 If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply \xa0 You can get in touch with Granger here: grangerf@biz-smart.co.uk \xa0 Kevin's Latest Book Is Available!\xa0 \xa0 Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0 \xa0 More on the Book HERE - https://www.esusgroup.co.uk/\xa0