Alka-Seltzer

Published: Nov. 30, 2021, 5 p.m.

Plop, plop, fizz, fizz, oh what a LEGACY it is. Welcome back to Justin McElroy\u2019s Medical Brand Hall of Fame, where we can put aside questions of science and efficacy and focus on what really matters: How Juliana Marguiles\u2019 dad wrote a jingle that was hidden for 20 years before it changed the world.