Why PR Is Essential For Your Business
Public Relations. What does that even mean? And how do you do PR for your small business? It's the old saying: \u201cAdvertising is what you pay for, publicity is what you pray for.\u201d
And in a way advertising is paid media, where PR is earned media. Word of mouth if you will. But how businesses can tackle the PR route there are options, you don't have to rely on the traditional press. Nowadays there are podcasts, influencer partnerships, IG takeovers and more... the PR opportunities are endless. Essentially it is putting yourself out there, pitching yourself and getting in front of new audiences.
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