On today\u2019s edition of the Grow My Revenue podcast, I speak with former FBI hostage negotiator, author and negotiation and influence expert Chris Voss. Chris says that 90% of his job as a negotiator is disarming and he never wants to fool anybody, they need to believe in everything he says.\xa0 Much the same as it is in sales.\xa0 In fact, "hostage negotiators are the ultimate cold callers," he says.