084 Tamsen Webster | The 5-Step Framework That Helps Companies And People Manage Change
There's one thing that's constant, and that's change. But why is it that some organizations seem to manage change so effortlessly, while others appear to buck it?\n\nTurns out most companies approach change all wrong. They see change as a barrier that needs to be overcome rather than the by-product of something that\u2019s happened.\n\nOn today\u2019s episode, I talk to Tamsen Webster \u2013 part idea whisperer, part message strategist and part presentation coach \u2013 about ways companies (and people) can navigate change and get buy-in for their ideas. She\u2019s also the Executive Producer of TEDxCambridge, the largest and oldest, locally-organized TEDx events in the world.\n\nToday we\u2019re going to talk specifically about change, how we can get people to embrace change and how to affect change in our organizations. Whether we\u2019re trying to change the minds of our customers, our sales reps, the people on our teams, or people in our personal lives, we can all benefit from learning how to navigate this inevitable force to achieve the outcomes we desire. If companies want to handle change more effectively, Tamsen says, then they\u2019d do best to change the way they look at change.\n\n\u201cWe look at change as the thing we\u2019re trying to accomplish when, in fact, change is the result of something,\u201d Tamsen says. \u201cChange isn\u2019t the means. It\u2019s the end."\n\nI know you're going to love this discussion, and you're going to learn a ton from Tamsen Webster on this edition of Grow My Revenue!\n\nListen to this episode and discover:\n\n\xb7 The key ingredient that so many companies overlook when it comes to communicating change. (It\u2019s what Tamsen calls the \u2018Trojan Horse\u2019 of change.)\n\xb7 The (wrong) ways companies and managers try to change people\u2019s minds.\n\xb7 How companies can make things make sense internally, so they can make things make sense externally, and therefore make the change happen.\n\xb7 The 5-step framework that companies can use to communicate and effectuate change.\n\xb7 And so much more\u2026\n\nEpisode Overview\n\nAs a speaking and presentation coach, Tamsen Webster knows how to capture an audience's attention. More importantly, she knows how to communicate complex (and, at times, controversial) ideas clearly, so they can effectuate change.\n\nThere\u2019s a big difference, she says, between trying to convince people of something that makes no sense to them, and making your case so compelling that people willingly make the decision to change.\n\n\u201cWe need things to be meaningful in order to make a different decision from what we\u2019re doing right now, and that\u2019s critically important, because if they don\u2019t make any sense to us, then we\u2019re not going to move off of status quo,\u201d Tamsen says.\n\nThe meaning we ascribe to things and our decision to embrace change is the \u2018red thread\u2019 that ties the two together, Tamsen says. In this episode, she talks about:\n\n\xb7 How people make sense of things.\n\xb7 Examples of the ways most companies try to persuade people to change.\n\xb7 The five questions she asks all her clients who are trying to effectuate change.\n\xb7 The \u201cDark Side\u201d of persuasion and selling.\n\n\u201cThis is not in any way about manipulating people to your point of view. It\u2019s about making your reasoning for something as clear as possible, in language that\u2019s going to be as clear as possible to (your audience) so that the meaning that you have transfers as frictionlessly as possible to them.\u201d\n\nTune in for all of these nuggets of wisdom, and more, on today's Grow My Revenue with Tamsen Webster.\n\nFor full show notes and other resources, please visit: http://www.ianaltman.com/podcast/tamsen-webster/