If someone wants to buy something sizable, they want to find the best person to help them. Most people turn to Google for answers. The top search result for someone\u2019s name is usually their LinkedIn profile. That\u2019s where people start. And if they know the product or service they need, people will go to LinkedIn to see who\u2019s available, usually starting with their network.\xa0
So your LinkedIn profile needs to be set apart from the rest. But the people in your network are looking for far more than a well-constructed profile. They want you to add value to their lives. When you approach someone with genuine interest and care about their outcomes, you\u2019ll see success on LinkedIn. But don\u2019t take my word for it\u2014listen to this episode with Perry van Beek to learn more.
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