Podcasts Business Sales Reinvented Why Building Credibility on Linkedin is Key, C. Lee Smith, Ep #383

Why Building Credibility on Linkedin is Key, C. Lee Smith, Ep #383

Published: Jan. 3, 2024, 8 a.m.

The Voice of the B2B Buyer Study\xa0surveyed over 1,000 decision-makers and found that 63% of them will search for a salesperson online before they ever take a call or meet with them. You never get a second chance to make a first impression.\xa0

Only\xa01 in 4 people\xa0view salespeople as credible. You start every relationship from a place of weakness\u2014unless your LinkedIn profile can get you on an equal playing field. Your LinkedIn profile can be the key to building credibility. C. Lee Smith shares how to do that in this episode of Sales Reinvented.\xa0

Outline of This Episode
  • [0:44] Is a compelling LinkedIn profile important?
  • [2:05] The elements to leverage on your LinkedIn profile
  • [3:52] How to tell your professional story on LinkedIn\xa0
  • [4:48] Balancing professionalism and personality
  • [5:36] When to update your LinkedIn profile
  • [6:43] A tool to measure the impact of your LinkedIn profile
  • [8:14] Lee\u2019s top LinkedIn profile dos and don\u2019ts\xa0
  • [10:54] Building credibility on LinkedIn is key
Resources & People Mentioned Connect with C Lee Smith Connect With Paul Watts\xa0

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