Use LinkedIn to Establish Credibility David Fisher, Ep #371
Your LinkedIn profile is your personal professional website. What do you look for when you go to a company\u2019s website? What gives you the best first impression? What encourages you to find out more?
Whatever someone sees\xa0first\xa0makes the most impact. It\u2019s the same on LinkedIn. We live in a digital-first world. The first time we interact with someone\u2014or decide whether or not we want to continue to interact with someone\u2014is online.\xa0
LinkedIn has cemented itself as the place we look for credibility. So how do you sell yourself without being salesy? How do you make connections that turn into real-world conversations? David Fisher shares his go-to strategies in this episode of Sales Reinvented.\xa0
Outline of This Episode- [1:02] Is a compelling LinkedIn profile important?
- [2:06] What elements have the greatest impact on sales?
- [3:25] How to tell your professional story on LinkedIn
- [4:54] The balance between professionalism and personality
- [7:46] How often should you update your LinkedIn profile?\xa0
- [10:06] Tools to measure the impact of your LinkedIn profile
- [13:26] David\u2019s top three LinkedIn dos and don\u2019ts
- [17:34] Leverage LinkedIn to establish credibility
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