BROADCASTS.com

Published: Oct. 18, 2023, 7 a.m.

It doesn\u2019t matter if you\u2019re in B2B or B2C sales, you need to have a compelling LinkedIn profile for two big reasons: Your clients and prospects\xa0will\xa0research you and want to know that you\u2019re credible. Secondly, it\u2019s an opportunity to showcase your knowledge and who you are without being salesy. So how do you create a profile that leads to customer engagement? Amy Franko shares her strategy in this episode of Sales Reinvented.\xa0

Outline of This Episode

• [0:55] Is a compelling LinkedIn profile important?
• [1:56] What elements have the greatest impact on sales?
• [3:39] How to tell your professional story on LinkedIn
• [4:49] Update your profile and focus on engagement
• [7:01] Tools to measure the impact of your LinkedIn profile
• [7:48] Amy\u2019s top three LinkedIn profile dos and don\u2019ts
• [10:45] Take online conversations offline into the real world

Resources & People Mentioned

• Social selling Index

Connect with Amy Franko

• Connect on\xa0LinkedIn
• Follow on\xa0Twitter

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com