Master the Art and Science of Cold-Calling with Zoya Segelbacher, Ep #400
The \u201cScience\u201d of cold-calling encompasses the things that almost anyone could implement in a few minutes of training or by using a script. You use an opener, deliver a pitch, talk next steps, and close\u2014all while keeping it short and sweet.
Zoya believes that there are best practices that fall between the art and the science. They\u2019re concrete things that you can implement, such as keeping the conversation focused on your prospect\u2014not the product.\xa0
The \u201cArt\u201d of cold-calling encompasses the things that are difficult to teach, such as tone, tact, confidence, and sales and business acumen. Those things dictate a salesperson\u2019s ability to get a prospect to open up.
The only way to improve and get better is to practice\u2014which can be accelerated with a good coach. In this episode of Sales Reinvented, Zoya steps up into the coaching position to share how to master the art and science of cold-calling.\xa0
Outline of This Episode- [1:22] Is cold-calling still relevant?\xa0
- [3:11] The art and science of cold-calling\xa0
- [6:06] How Zoy prepares for cold-calling\xa0
- [8:38] Zoya\u2019s simple yet effective opening line
- [11:23] Why Zoya is a fan of scripted guidelines
- [14:44] Indispensable tools for modern cold-calling\xa0
- [18:00] Zoya\u2019s top cold-calling dos and don\u2019ts
- [24:47] How Zoya handles objections on a cold call
- 6Sense
- Orum Power Dialer
- Practice cold calls with Hyperbound
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