Podcasts Business Sales Reinvented Lester Sydneys Fun Cold-Calling Opening Line, Ep #408

Lester Sydneys Fun Cold-Calling Opening Line, Ep #408

Published: June 26, 2024, 7 a.m.

Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented.\xa0

Outline of This Episode
  • [0:42] What is cold-calling? Is it still relevant?\xa0
  • [1:58] The art and science of cold-calling
  • [3:02] How Lester prepares for cold-calling
  • [4:32] Lester\u2019s unique opening technique
  • [6:15] How Lester keeps a cold call engaging
  • [7:58] Tools, technology, and metrics
  • [10:24] Lester\u2019s top 3 cold-calling dos and don\u2019ts
  • [14:26] How Lester handles objections and rejections
Connect with Lester Sydney Connect With Paul Watts\xa0

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