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Published: Nov. 22, 2023, 7 a.m.

LinkedIn is your business card on steroids. Profiles used to be stripped-down resumes. They focused on personal accomplishments. Instead, your profile needs to become a story of who you help and how you help them.\xa0

With 308 areas and settings on a LinkedIn profile that you can tweak, there are hundreds of ways to make improvements. Chuck Shaver would focus on optimizing your SEO, upgrading your visual appeal, and filling your profile with story-based information to draw people in. How does he do it? Learn more in this episode of Sales Reinvented.

Outline of This Episode

• [1:01] Is a compelling LinkedIn profile important?
• [1:27] The elements to leverage on your LinkedIn profile
• [2:20] How to tell your professional story on LinkedIn
• [3:07] Balancing professionalism and personality
• [4:48] How often should you update your profile?
• [5:44] How to measure the impact of your LinkedIn profile
• [7:45] Chuck\u2019s top LinkedIn profile dos and don\u2019ts
• [10:04] How to build SEO into your profile\xa0
• [12:14] How to get better results on LinkedIn

Resources & People Mentioned

• LinkedIn SSI\xa0

Connect with Chuck Shaver

• Connect on\xa0LinkedIn
• Follow on\xa0Twitter

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

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