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Published: June 19, 2024, 7 a.m.

When used correctly and strategically, cold-calling is always relevant. According to Scott Channell, cold-calling is an outbound call to your highest probability group\u2014done methodically\u2014to maximize the odds of an effective conversation. So how does he do it? Scott shares his secrets in this episode of Sales Reinvented.\xa0

Outline of This Episode

• [0:42] What is cold-calling? Is it still relevant?\xa0
• [1:58] The art and science of cold-calling
• [5:03] How Scott prepares for cold-calling
• [9:52] Scott\u2019s opening techniques
• [13:16] Why Scott scripts cold calls
• [17:19] Tools, technology, and metrics
• [19:53] Scott\u2019s top 3 cold-calling dos and don\u2019ts
• [22:33] How Scott handles objections and rejections

Connect with Scott Channell

• Connect on\xa0LinkedIn
• Follow on\xa0Twitter

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

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