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Published: June 5, 2024, 7 a.m.

Mary conducted a survey on the future of phone communication in business. She sent it to 724 Senior Executives around the world with a 15% response rate. The comments indicated that when it came to sales, cold-calling was\xa0still\xa0the preferred method of starting communication.\xa0

So how do you make your cold calls effective? Mary Jane\u2014better known as \u201cThe Phone Lady\u201d\u2014shares her strategies in this episode of Sales Reinvented.\xa0

Outline of This Episode

• [0:47] What is cold-calling? Is it still relevant?
• [2:55] Is cold-calling an art and a science?
• [4:10] How Mary Jane prepares for cold-calling
• [5:47] Mary Jane\u2019s effective opening lines
• [8:14] How to keep the conversation going\xa0
• [9:27] Indispensable tools, technology, and metrics
• [12:00] Mary Jane\u2019s top cold-calling dos and don\u2019ts
• [15:23] How Mary Jane handles objections\xa0

Connect with Mary Jane Copps

• Connect on\xa0LinkedIn
• Follow on\xa0Twitter

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

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