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Published: July 17, 2024, 7 a.m.

Cold-calling may not be the cornerstone of sales like it used to be but it\u2019s still relevant, according to Giulio Segantini. But we must adapt it to today\u2019s world. He believes that it comes down to science.\xa0

There is psychological evidence to backup the best way to cold-call. It\u2019s obvious what you should and shouldn\u2019t do. You have to listen and ask the right questions and let the person sell to themselves.\xa0

So how does Giulio do it? He shares his cold-calling techniques in this episode of Sales Reinvented.

Outline of This Episode

• [0:45] What is cold-calling? Is it relevant today?
• [1:19] The science of cold-calling
• [2:25] How Giulio prepares for cold-calling
• [3:34] Giulio\u2019s effective opening techniques\xa0
• [4:32] How to keep a cold call engaging
• [6:55] The ideal length of a cold-call\xa0
• [7:55] Tools and technology to leverage
• [10:26] Giulio\u2019s top cold-calling dos and don\u2019ts
• [12:45] How Giulio handles objections/rejections

Resources & People Mentioned

• Trellus

Connect with Giulio Segantini

• Connect on\xa0LinkedIn
• Follow on\xa0Twitter

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

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