Podcasts Business Sales Reinvented Employ the Unexpected for Unexpected Cold-Calling Results per Tom Bertrand, Ep #410

Employ the Unexpected for Unexpected Cold-Calling Results per Tom Bertrand, Ep #410

Published: July 10, 2024, 7 a.m.

Cold-calling is the fastest way to build rapport and get answers\u2014if you know what you\u2019re doing. If you\u2019re still struggling with cold-calling and feeling ineffective, Tom Bertrand has some great strategies you can quickly learn to transform your results. Sometimes, it takes doing the unexpected to get the results you\u2019re looking for. Listen to learn more.\xa0

Outline of This Episode
  • [1:02] What is cold-calling? Is it still relevant?\xa0
  • [1:16] The art and science of cold-calling\xa0
  • [2:01] How Tom prepares for a cold-calling session\xa0
  • [3:30] What are hooks and triggers?
  • [4:31] Effective opening lines and techniques\xa0
  • [5:34] How to keep the conversation engaging\xa0
  • [7:30] Tools, technology, and metrics
  • [9:27] Tom\u2019s top cold-calling dos and don\u2019ts
  • [12:01] How Tom handles objections/rejections
Resources & People Mentioned Connect with Tom Bertrand Connect With Paul Watts\xa0

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