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Published: Nov. 8, 2023, 7 a.m.

Andrew Jenkins offers LinkedIn and social selling training. During training, he advises participants to look at their time on LinkedIn from two perspectives.\xa0

1. Passive: This is how you present yourself through your profile.
2. Proactive: How you navigate the platform.

You need your profile to convey who you are, what you do, and how you help. You need to make sure your profile is supporting your efforts.\xa0

But it isn\u2019t just about your profile. People see success when they engage in conversation. So how do you build a compelling profile and drive people to it? Andrew shares his tactics in this episode of Sales Reinvented.\xa0

Outline of This Episode

• [1:01] Is a compelling LinkedIn profile important?
• [1:43] The elements to leverage on your LinkedIn profile
• [3:31] How to tell your professional story on LinkedIn
• [5:21] Balancing professionalism and personality
• [7:32] How often should you update your profile?
• [9:57] How to measure the impact of your LinkedIn profile
• [12:03] Andrew\u2019s top LinkedIn profile dos and don\u2019ts
• [14:14] Don\u2019t be afraid to start conversations\xa0

Resources & People Mentioned

• The LinkedIn Guide to the Perfect #WorkSelfie
• Shield Analytics for LinkedIn\xa0

Connect with Andrew Jenkins

• Andrew\u2019s Book:\xa0Social Media Marketing for Business

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

Subscribe to SALES REINVENTED

Audio Production and Show notes by
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