Podcasts Business Sales Reinvented Cold-Calling Requires You to Empathize, Connect, and Direct, per Lisa Schnare, Ep #409

Cold-Calling Requires You to Empathize, Connect, and Direct, per Lisa Schnare, Ep #409

Published: July 3, 2024, 7 a.m.

Now, more than ever, there\u2019s an element of authenticity that must be present when you make cold calls. People are beyond frustrated with AI-generated calls. You know the ones\u2014where there\u2019s dead space at the beginning of the call before someone connects.

They have to know that you\u2019re genuinely interested in the result of the call and what they need. Lisa shares how she empathizes, connects, and directs the cold-call conversation in this episode of Sales Reinvented.\xa0

Outline of This Episode
  • [1:02] What is cold-calling? Is it still relevant?\xa0
  • [2:32] The art and science of cold-calling\xa0
  • [5:04] How to prepare for a cold-calling session\xa0
  • [7:09] Effective opening lines and techniques\xa0
  • [11:31] How to keep the conversation engaging\xa0
  • [15:42] Tools, technology, and metrics
  • [18:51] Lisa\u2019s top cold-calling dos and don\u2019ts
  • [22:01] Empathize, connect, and direct
Resources & People Mentioned Connect with Lisa Schnare Connect With Paul Watts\xa0

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