Choosing Your Perfect Story with Kyle Gray, Ep #309
Storytelling is the fundamental method of communication that reaches the deepest part of humans. You can share an experience from your life to demonstrate why you understand someone, that you understand the problems they\u2019re experiencing through the lens of your own story. This creates trust.\xa0
People want to know that the person on the other side of the email, phone call, or presentation understands them and cares. Storytelling introduces you, helps you overcome objections, and shares how your products and services have helped other people. What does choosing the right story look like? Kyle Gray fills in the details in this episode of Sales Reinvented!\xa0
Outline of This Episode- [0:59] Why storytelling is an important skill to possess
- [2:14] Can storytelling be learned?
- [3:42] Meet your audience where they are
- [5:15] The attributes of a great storyteller
- [7:07] Choosing Your Perfect Story
- [8:56] The purpose of a framework\xa0
- [10:32] Top storytelling dos and don\u2019ts
- [13:38] Choosing your perfect story from your experiences
You need a deep understanding of how your ideal client experiences the problems related to your product and service. The level of your depth of understanding will directly impact the rest of the stories you tell in the sales process. You need to know how they\u2019d describe the problem they\u2019re experiencing as if they were talking about it with a friend at coffee. Learn the words they\u2019d use. Once you know their problem, ask yourself when you\u2019ve experienced something like it. It will guide you to the right story to sell to them.
A powerful skill to learn is how to speak. Do you use musicality, tone, and rhythm? Do you pause and take a breath in the right places? You also need empathy. You\u2019ll want to share stories that will create trust and openness, stories from vulnerable or tense moments in your life. A great storyteller needs emotional intelligence to be authentic and convert prospects to customers.
Choosing your perfect storyHow do you know what story to choose? Is it to introduce yourself and create trust? Is it to overcome an objection? Is it to give someone a glimpse into what your program or product is like? Do you want to shift their beliefs about what\u2019s possible in terms of their problem?\xa0
When people ask how to choose the perfect story, they typically want to know how they should introduce themselves, a sort of origin story. Kyle has a mini-course called, \u201cChoosing Your Perfect Story,\u201d that weaves in resources and ideas. 45 minutes of easy video content will help guide you to the perfect story to introduce yourself and help you put it into a simple framework to tell the story immediately.\xa0
Top storytelling dos and don\u2019tsWhat does Kyle believe greatly impacts the success of a story?
- Speak in the present tense as if it\u2019s happening to you. It activates areas of the brain and makes the story more emotionally engaging.\xa0
- Whenever you use a list of examples, experiences, emotions, etc. in a story, use lists of three. It\u2019s a naturally complete feeling number that keeps you from going into too much detail in any one place.\xa0
- Be conversational when you tell stories. The characters should be talking and engaging with you versus you simply narrating. It helps the listener imagine the story is happening to them.
- Don\u2019t be long-winded. People share too many details and it can bore the listener.
- Don\u2019t spend too much time in the pain point, which emotionally fatigues the audience.
- Don\u2019t over-teach. People overteach because they feel the need to prove themselves or they aren\u2019t aware of what their audience needs.
Kyle had a health coach come to him who was working with women dealing with hormone imbalances but she wanted to work with children with ADHD. She had just learned she had ADHD but didn\u2019t want to share it with anyone. She felt ashamed of who she was and felt unable to help.
They examined her emotions and frustrations and he helped her realize that she was one of\xa0the best\xa0people to speak to the problem because she\u2019s experienced it on a deep life-long level. Her story was exactly what she needed to share to speak to parents and children.\xa0
When you\u2019re choosing the perfect story, the first person you need to enroll is\xa0yourself. It should be so exciting for you that you want to overcome the objections you face and share it. You should feel so aligned with what you\u2019re doing that you can face and overcome any challenge. No one should be as excited about your products or services as you are.
Connect with Kyle Gray- The Story Engine
- Connect on\xa0LinkedIn
- Follow on\xa0Twitter
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