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Published: May 8, 2024, 7 a.m.

According to Nancy Calabrese, cold-calling is just networking by phone. It\u2019s relevant because many people don\u2019t do it anymore. It will help you stand out. People feel it doesn\u2019t work because they don\u2019t do it enough. If you\u2019re not practicing daily, you\u2019ll get rusty.\xa0

It all starts with your mindset. You\u2019re just having a non-salesy conversation with a decision-maker to decide if you\u2019re a good fit for each other. You have to build your cold-calling courage muscles. Nancy shares her successful cold-calling strategies in this episode of Sales Reinvented!

Outline of This Episode

• [1:01] Is cold-calling still relevant?\xa0
• [1:54] The art and science of cold-calling
• [3:17] How Nancy prepares for cold-calling\xa0
• [4:39] How Nancy captures someone\u2019s interest\xa0
• [6:47] How to keep a cold call engaging\xa0
• [7:54] Measuring the success of a cold call
• [9:57] Nancy\u2019s top three cold-calling dos and don\u2019ts
• [12:00] How to handle an objection

Resources & People Mentioned

• When They Say No

Connect with Nancy Calabrese

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts\xa0

• LinkedIn
• Twitter

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