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Published: April 17, 2024, 7 a.m.

In its simplest sense, cold-calling is reaching out to someone by phone who may not know who you are. Is it still relevant in today\u2019s sales world? According to Kristie Jones, yes, cold-calling still has a place. It still gives you the ability to create a human connection. But how do you master cold-calling? Kristie shares the art and science of cold-calling to kick off our newest series.\xa0

Outline of This Episode

• [0:58] Kristie\u2019s definition of cold-calling
• [1:25] The art and science of cold-calling
• [2:34] How Kristie prepares for cold-calling\xa0
• [5:10] The most effective way to capture interest\xa0
• [6:26] How to keep a cold call engaging\xa0
• [8:31] Tools and technology to leverage\xa0
• [10:20] Kristie\u2019s top cold-calling dos and don\u2019ts
• [12:00] How Kristie overcomes cold-calling objections

Resources & People Mentioned

• Local Presence

Connect with Kristie Jones\xa0

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts\xa0

• LinkedIn
• Twitter

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