BROADCASTS.com

Published: June 14, 2023, 7 a.m.

Conducting a win/loss analysis is about spending time at the end of a sales cycle to extract some feedback from the customer you\u2019ve interacted with. It can help you learn what went well and where you can improve. It\u2019s immensely valuable. You have to make numerous assumptions in the sales cycle.\xa0

This allows you to park the assumptions and get honest feedback from your customer and then take action based on that information. Conducting a win/loss analysis is one of the best ways to improve your sales. Learn more from Cian McLoughlin in this episode of Sales Reinvented!

Outline of This Episode

• [1:01] What is win/loss analysis and why is it important?\xa0
• [2:39] The common insights sales teams can gain
• [3:44] Mistakes to avoid when conducting a win/loss analysis
• [7:06] Create an environment where the customer can be honest
• [9:25] Best practices for conducting win/loss interviews\xa0
• [11:04] What role does technology play in win/loss analysis?\xa0
• [13:00] Cian\u2019s top three win/loss analysis dos and don\u2019ts
• [15:38] You can\u2019t rely on assumptions without testing them

Connect with Cian McLoughlin

• Connect on\xa0LinkedIn
• Follow on\xa0Twitter\xa0

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com