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Published: June 28, 2023, 7 a.m.

A win/loss analysis is a conversation with prospects or customers where you identify why you won\u2014or lost\u2014a particular opportunity. The ultimate goal of the conversation is to gather information to help you win more deals in the long run. How do you gather unbiased information? How can you leverage technology? What mistakes should you avoid? Bill Storey covers it all in this episode of Sales Reinvented.

Outline of This Episode

• [1:17] What is win/loss analysis and why is it important?
• [1:43] The insights you can gain from a win/loss analysis
• [3:55] Common mistakes salespeople make with win/loss analyses
• [5:17] How to make sure the feedback you gather is unbiased\xa0
• [6:18] Best practices for conducting win/loss interviews\xa0
• [8:15] The role of technology in win/loss analysis
• [10:12] Top three win/loss analysis dos and don\u2019ts
• [12:07] Every win/loss analysis yields different results

Resources & People Mentioned

• Zoom
• Microsoft Teams
• Calendly
• REV

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Connect on\xa0LinkedIn

Connect With Paul Watts\xa0

• LinkedIn
• Twitter\xa0

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