How To Pitch To Win at Sales

Published: April 16, 2019, 5:55 p.m.

Often, a\xa0company buys from a salesperson because that salesperson had a great pitch. It is not always because the product is better than others on the market. \u201cYou could have a great offering, but if you don\u2019t know how to sell it and pitch it, it doesn\u2019t matter what your offering is,\u201d says Justin Cohen, who tells us how to pitch to win in this video interview, hosted by John Golden.