How Can Sales Enablement Drive Revenue Growth Across the Customer Journey? with Paul Butterfield

Published: Nov. 14, 2023, 8:39 p.m.

Join host John Golden and guest Paul Butterfield as they delve into the transition from Sales Enablement Society to Revenue Enablement Society.

In this insightful podcast episode, you will discover:

  • Why focusing on the entire customer journey is crucial for success
  • The importance of collaboration between different departments to achieve customer success
  • Effective communication strategies for post-sales engagement
  • How to create a buying experience centered on business needs
  • The essential skills of active listening and curiosity for a seamless sales process

Listen now and navigate the shift from Sales Enablement to Revenue Enablement.