Building Trust in Sales

Published: April 15, 2019, 11:53 p.m.

The stereotype of the shady car salesman doesn\u2019t fit the majority of salespeople. Most salesmen and women are honest people who are professional and decent, the stereotype isn\u2019t withstanding. However, just because the seller is honest, does not mean that they have built trust with their client. Being honest and building trust are key ways to create relationships with customers and keep them coming back to you again and again. John Golden interviews Adrian Davis on this crucial topic.