I thought I'd do something a little bit different and share all of my failures.\xa0
\xa0
It took me 17 tries to make this game work\u2026And after going back and recounting, it's actually 33.
\xa0
THE OBSTACLE IS THE WAY
\xa0
I recently recounted through the timeline of all of the business and product attempts I've made...\xa0
\xa0
Here's a recap of my first 17 tries
\xa0
\xa0I've always been interested in business. I don't know why, but it's just something that I've loved - it's kind of a passion of mine.\xa0
\xa0
There's a lot of things I could dive deeply into and get passionate about. But for some reason, sales, selling and working with my hands, I've just always loved that.\xa0
\xa0
When I was growing up, my dad had me be the yard manager.\xa0
\xa0
I was... (I always say, "I was the oldest of six..." \U0001f602) I am the oldest of six kids and so, I was bestowed the role of yard manager.\xa0
\xa0
I was in charge of all of the hiring and firing of my siblings.
\xa0
\xa0I had to go and create contracts; I didn't know how to do that. So I went and I wrote a contract.\xa0
\xa0
My dad was guiding, but not doing\u2026
\xa0
\xa0He was like, "Go look it up \u2018What's a contract?\u2019 on Google."\xa0
\xa0
So, I wrote the contract: "You will agree to weed... "\xa0
\xa0
I had to go hire my siblings and make a proposal to my dad of how much money I thought it would cost for us, his children, to run the business, which I thought was very clever.
\xa0
I had to write a proposal, "Dad, I think we can do it for $30 a week," or something like that.\xa0
\xa0
Then he had me go interview my siblings, as cheesy as that might sound, it was one of the greatest gifts ever.\xa0
\xa0
I think I was like 14, 15, 16, 17; like right in that range\u2026
\xa0
\xa0And I had to go interview my siblings and actually have them sign contracts to\u2026
\xa0
\xa0
\xa0
\xa0
Does that make sense?\xa0
\xa0
It was really, really cool because it taught me a lot about just the way business flows, and how to run it.\xa0
\xa0
What's cool is that after I interviewed them and they signed their contract, my siblings would go do their thing and then my dad wouldn't pay me until I invoiced him.\xa0
\xa0
I didn't know what an invoice was.\xa0
\xa0
I thought that was the weirdest, dumbest word on the planet.\xa0
\xa0
I was like, "What is an invoice? That's stupid."
\xa0
And so, I had to learn what an invoice was, go write one and hand it to my Dad.\xa0
\xa0
\u2026 it was like, net 30 terms, like a normal business.\xa0
\xa0
My Dad would pay me and then I'd turn around and payout to my siblings.
\xa0
I'd keep 10 bucks for myself, just for setting up the structure.
\xa0
A lot of my siblings were younger than me; there's a 17-year difference between me and the youngest, so the youngest wasn't even around when this happened\u2026
\xa0
It was a really, really powerful because if they didn't do their part, I had to go in and fix that stuff.\xa0
\xa0
\u2026 it was really cool.\xa0
\xa0
I took the same principles and my brother and I, would go to Walgreens and buy these $2.50 laser pointer pens, and then we'd take my mom's labeler and label it for 18 bucks and go sell these laser pointer pens.
\xa0
\xa0We're making hundreds of dollars a day as high school students until we got in trouble and the administration almost expelled us.\xa0
\xa0
We had to do a bunch of community service for being entrepreneurial. Anyway, another topic \U0001f602 \u2026 it was fascinating!
\xa0
We grew up on the back nine of a public golf course. It wasn't a super nice golf course, but there was still a golf course.\xa0
\xa0
So being kids, we'd hop the fence, dive into the ponds, grab all the golf balls, clean 'em up and sell 'em back to the golfers.\xa0
\xa0
We did a lot of stuff like that.\xa0
\xa0
I've never actually shared with you how it all happened and I thought it'd be kinda cool to just, "Hey, storytime," share with you ALL the failures.\xa0
\xa0
I thought it was 17 failures, but it's actually 33.\xa0
\xa0
It was like 17 until I found the internet, and then when I found the internet, then it was like another 16,17 tries\u2026
\xa0
So, I thought it'd be kinda cool to share with you.
\xa0
I was on an interview recently and someone was like, "A few people have asked, Steven, if some of your stories are true?"\xa0
\xa0
Yeah, they're true.\xa0
\xa0
And that's why I'm so passionate about what I do.\xa0
\xa0
(I gotta be careful with the language I use here)
\xa0
I'm not pansy-ing around; this has been an active pursuit of mine for the majority of my life now, and that's one of the reasons it's done well.\xa0
\xa0
I always laugh when someone's like, "I tried it once, it didn't work."\xa0
\xa0
"Oh, you tried it once? Did you try it 33 times?"\xa0
\xa0
And just so you know, when I say, "I tried that," \xa0I'm not saying, "I read a book and dabbled."\xa0
\xa0
I walked down Main Street trying to sell people, okay?\xa0
\xa0
I didn't count something as a try until I actually was actually trying it.
\xa0
I mean I was actually trying to...\xa0
\xa0
\xa0
Reading a book and dabbling, hat's not trying. You gotta pony up a little bit and actually do the thing.
\xa0
So anyway, that was in my teenage years\u2026
\xa0
TRY #1: LASER PENS & YARD BIZ
\xa0
What was cool about that though is I started learning about marketing at that age, because I learned how to write flyers.\xa0
\xa0
I would look at flyers, we'd print 'em out, chop 'em up and then my brother and I would just go run down our streets peppering all the doors.
\xa0
We drummed a lot of yard business that way when we did our a yard business thing.\xa0
\xa0
So anyway, I love working with my hands.\xa0
\xa0
Crap, I forgot about others\u2026
\xa0
So, first one's on there, I'll say yard biz/pens 'cause I almost got kicked out for that but there were a bunch more - there were soooo many.\xa0
\xa0
I was ALWAYS selling something as a teenager.\xa0
\xa0
Anyway, that was like up until 2007 - I thought it'd be cool to actually give some of the timelines behind this too, so you guys know I'm telling the truth when I say\u2026
\xa0
\xa0"This is how much stuff I've tried with this and it's the reason so much experience has happened."\xa0
\xa0
I'm NOT just drawing on things I learned from ClickFunnels.\xa0
\xa0
I'm drawing from a HUGE background before I even heard of ClickFunnels, Russell or anything like that.
\xa0
I'll pick this up at 2010\u2026
\xa0
TRY #2: STOCKS & OPTIONS
\xa0
2010, I came back from a mission from a church and I got into a lot of stocks and options.\xa0
\xa0
My dad and I went and paid a good chunk of change to learn from the Rich Dad Company only to find out that a lot of the things were old.\xa0
\xa0
(You see I'm writing small here for a reason \U0001f602)
\xa0
\xa0With the stocks and options thing, the reason why I stopped is I got married, I got distracted, alright!
\xa0
\xa02011, I got married.\xa0
\xa0
You'll see my relationship with money starting to change as I go through this list.\xa0
\xa0
So the lie that I was believing in the stocks and options thing and why I left was that\u2026
\xa0
\xa0"You need money to make money and we have no money, so I'm not gonna make any money in selling options or anything like that."\xa0
\xa0
There are ways around it every time.
\xa0
TRY #3: REAL ESTATE
\xa0
I started getting into real estate, and at first, I started doing residential but I ended up doing a commercial as well\xa0
\xa0
At the time, I was listening to a guy named Sean Terry.\xa0
\xa0
Sean had this podcast called Flip to Freedom and he was teaching how you could go get a house under contract and then in the closing period, flip the contract for like 10 grand more.\xa0
\xa0
If you do one or two of those a year, it's a lot of money.
\xa0
I started putting these road signs up all over the place.\xa0
\xa0
We didn't really have any money, so we spent 300 bucks we basically didn't have to go put up all these road signs.\xa0
\xa0
I put road signs all over the place, I'm talking tons of 'em.\xa0
\xa0
And I ended up getting a lot of phone calls.\xa0
\xa0
I was like, "Well, let's go do another campaign."\xa0
\xa0
***These are campaigns, I wasn't using the internet!
\xa0
Same thing; I was getting a list of all the people who had passed away and those who had inherited the house. So it was an inheritee list.
At night, my wife and I,\xa0 hand-wrote hundreds of letters on legal pieces of paper.\xa0
\xa0
And we wrote 'em, so they looked really weird.
\xa0
\xa0
\xa0
\xa0
And between the road signs and these yellow letters, I got 300 phone calls in a month.\xa0
\xa0
We\u2019d only been married like three months, and we had already gone through that whole embarrassing part.\xa0
\xa0
We were about to go through the crazy part, where I found out I was not able to feed her\u2026 which you all know that story.\xa0
\xa0
So yes, it's a real story! And it sucked, right!!!\xa0
\xa0
So I got 300 phone calls, and I was trying to take these contracts and flip them in the closing period.\xa0
\xa0
I learned a lot about, a lot about real estate at that time, and it was awesome, BUT\u2026
Even though I got seven properties under contract, I hadn't learned how to sell yet, and so I lost all of 'em - which sucked so bad.\xa0
\xa0
Like, "Oh man, that would've changed EVERYTHING."\xa0
\xa0
And it's partly why I look back and say, "The obstacles' the way."\xa0
\xa0
The fact that I realized, "I didn't even know how to sell" made me wanna get better at sales.
\xa0
I wasn't ready to give up on the real estate part. I still love real estate. It's something we're actually doing right now.
\xa0
Anyway... between 2007- 2010, that's when I basically ran away from home and did door to door sales, doing security in LA for a while.\xa0
\xa0
And then I got kicked out of college!
\xa0
\u2026 that time period is not a happy one.
\xa0
Then I got back into college, so I graduated kinda late for my age.\xa0\xa0
\xa0
TRY #4: INVESTING 401KS
\xa0
I found a really cool mentor\u2026
\xa0
This guy called my road sign and he's like, "Hey, I know what you're doing," and he started mentoring me.\xa0
\xa0
401ks are terrible!
\xa0
So he was like, "Hey, if you put your 401k into buying a piece of commercial real estate, you'll get way more return and get paid, not just on the cash flow, but possibly the appreciation of the property itself."\xa0
\xa0
So anyway, we started taking 401ks under his wing.
\xa0
He knew what he was doing, he was a professional, so under his wing, he was teaching me how to take 401ks and invest in massive commercial real estate, and we give a percentage of the property to the person who invested.\xa0
\xa0
It's really cool. I learned a lot about that.
\xa0
TRY #5: DIAMONDS
\xa0
We sourced these really cool diamonds, (made sure they weren't blood diamonds)\u2026
\xa0
And we\u2019d get custom rings made for people.\xa0
\xa0
People would take three or four pictures of rings they liked and my buddy and me, (super cool guy), would send these pictures over to this company, I think in LA.\xa0
\xa0
They would send back a wax replica of a custom ring from the three or four pictures that the person wanted.\xa0
\xa0
So we'd show them a wax replica, then they'd choose the cut, the clarity, and the color.\xa0
\xa0
One of the biggest issues I kept running into was that I didn\u2019t know how to sell
\xa0
\xa0It was like, "I need to learn how to sell.\u201d
\xa0
It's one of the reasons I chose door-to-door sales. I wanted to get good at selling in a rough environment.
\xa0
It was around that time when I started learning more about the internet, and I realized that all these ideas I was doing, involved the internet.\xa0
\xa0
TRY #6: WORDPRESS
\xa0
I started building WordPress websites for people with specific skills.\xa0
\xa0
I built a website for an artist\u2026
\xa0
And the thing that sucked is I built a website, which already doesn't sell a lot for an artist, (people who don't usually make a lot of money).\xa0
\xa0
It was a bust, man - that was the worst thing I've ever built in my life.\xa0
\xa0
It was so bad, but\u2026
\xa0
\xa0The obstacles' the way, right?\xa0
\xa0
And so it got me on the internet and I went and I started filming tons of YouTube videos because I realized the power of content.
\xa0
It\u2019s around the time I started learning from Pat Flynn.\xa0
\xa0
If you guys don't know who Pat Flynn is - I love him, he\u2019s the man.\xa0
\xa0
I keep trying to interview him on Sales Funnel Radio and their assistant keeps saying like, "Okay, we'll see if we have time."\xa0
\xa0
And I'm like, "Come over here. I want you to be on Sales Funnel Radio so bad. You changed my life."\xa0
\xa0
Anyway, I started learning more about YouTube videos and publishing and content and learning more about what affiliate marketing was.\xa0
\xa0
I was like, "This is really cool."\xa0
\xa0
And I realized that I didn't know how to sell.
\xa0
I hadn't learned that there was a difference between sales and marketing at this point.\xa0
\xa0
By this time, I was married, and that's when I was like, "I need to go sell."\xa0
\xa0
TRY #7: PEST CONTROL
\xa0
I was like, "I need to go do door-to-door sales." Specifically, what I was going to do was pest control.\xa0
\xa0
I was learning enough from Pat Flynn and the people he was interviewing to realize that there was this world called 'direct response marketing.'\xa0
\xa0
Around this time, I started learning from Frank Kern also, but I didn't know that was his name.
\xa0
This was back when he had long hair and looked like a hippie.\xa0
I learned that in direct response marketing that for every 100 flyers or mailers that you send out, you'll get one to two.\xa0
\xa0
So I was like, "Oh, I'm gonna go recruit a huge sales team for door-to-door sales."\xa0
\xa0
So I learned how to create my own flyers and what copy to use, (this is really when I started getting into more copywriting).\xa0
\xa0
And I spent tons of time between classes, canvassing all the apartments and all the dorm rooms of people on campus.\xa0
\xa0
Because when they came to our little meetings and they got in under me to the door-to-door sales thing, I got an override commission on all these people I brought in.
\xa0
And that was one of the things that saved our butt.\xa0
\xa0
My wife was an apartment manager at that time and we were barely making it. We were both working so hard. It was so intense.
\xa0
I started putting ads for our pest control on the internet and my phone started blowing up.\xa0
\xa0
And that's when I first started learning about the power of selling people who were already looking to buy what you're selling.\xa0
\xa0
So I don't have to go deal with all that convincing...\xa0
\xa0
I'm not in the game of convincing because of that experience.
\xa0
\u2018The obstacles' the way\u2026\u2019
\xa0
\xa0...maybe I should name the podcast that \U0001f609
\xa0
Anyway, that is really when I started getting into Gary V - \xa0 I listened to the book Crush It!...\xa0
\xa0
As I started getting into more of his stuff and I realized, "I needed some more hustle."\xa0
\xa0
Not that I was lazy before at all, I was hauling, but I realized I could turn up the spicy a little bit.\xa0
\xa0
Halfway through the summer, I was one of the top sales guys but that dropped and plummeted because I started learning about the internet and got distracted.
\xa0
TRY #7: E-BOOKS
\xa0
I was still listening to Pat Flynn and Gary V a lot.\xa0
\xa0
And I was like, "I need to go sell e-books 'cause I want some assets to sell and e-books are nothing to fulfill."\xa0
\xa0
So I wrote the world's worst e-book on the freaking planet - talk about selling to broke people.\xa0
\xa0
Remember, I\u2019d got kicked out of college and so I had to learn how to learn in order to come back in\u2026
\xa0
\xa0Now, I was now getting almost straight A's the whole time, (which is pretty cool considering all the other stuff I was doing in between classes), 'cause I learned how to learn faster.
\xa0
So I was like, "Let me go sell a book to students about how I'm doing all these straight A's, how to hack the classroom."
\xa0
\xa0It was the worst e-book\u2019 - I think I had two sales and one was from my mom, \u201cThank you, mom\u201d.\xa0
\xa0
But that door-to-door sales experience taught me so much about\u2026
\xa0
\xa0
\xa0
I had a framework so that when I saw Dot Com Secrets, I was like, "I see what Russell's doing."
\xa0
\xa0I didn't know who he was at this time yet.\xa0
\xa0
This was about 2013, and that's when I joined the Army\u2026 (I was in for four years, I've only been out for like a year-and-a-half).
\xa0
...but it's also when I joined my first MLM.
\xa0
TRY #8: MLM
\xa0
I joined my first MLM in 2013, right before I left for basic training.\xa0
And the reason I know that so well is 'cause I kept trying to sell all these other soldiers 'cause I was excited about joining my MLM.
\xa0
I had like 10 people who were super excited to join, but as soon as we all got out, I never saw anybody again and NOTHING happened \U0001f602
\xa0
We'd be doing push-ups and I'd be selling people.\xa0
\xa0
In the army, you'd get qualified in your MOS and AITs\u2026
\xa0
I got in trouble because I kept sneaking in all these finance books in the military because I hated what we were learning.
\xa0
... that was crazy!
\xa0
This is when I started learning from guys like Mike Dillard,\xa0 Magnetic Sponsoring, and stuff like that.\xa0
\xa0
This was a big deal for me because I started learning more again about how to attract dream customers to me.\xa0
\xa0
(I forgot about a lot of that.)
\xa0
\xa0Anyway, that's when I started getting into more like ClickBank and realizing what affiliate marketing was.\xa0
\xa0
And I was diving deep into a guy, his name is Vick Strizheus. I can't say his last name, but he had a course called High Traffic Academy.\xa0
\xa0
In spite of joining the army,\xa0 were still broke and desperate - I picked up someone else's contract because there weren't any slots left due to a timing issue.\xa0
\xa0
And so I hardly got paid anything; we got insurance, but that was about it.\xa0
\xa0
So we were still starving and it barely covered our apartment\u2026 and so we could barely eat still, even by this time.
\xa0
\xa0I was just hall and balls trying to figure out how to make it happen.\xa0
\xa0
It was the greatest gift ever that none of these tries worked well.\xa0
\xa0
If the stock and options thing worked, I'd still be doing it.\xa0
\xa0
You see what I'm saying?\xa0
\xa0
Like, "The obstacle\u2019s the way, baby!"\xa0
\xa0
Anyway, I'm gonna keep going... you guys get the point.\xa0
TRY #9: CLICKBANK/ AFFILIATE
\xa0
This when I learned (even more so) who Frank Kern was.
\xa0
\xa0It was Frank Kern who I learned the soap opera series and a lot about upsells from. I actually learned that from Frank, not Russell.\xa0
\xa0
But when I saw Russell teach it, you know\u2026
\xa0
\xa0Russell has this amazing gift to teach things that are really complex.\xa0
\xa0
So I was learning a lot of great things from Frank, but Russell brought it to this whole additional level.
\xa0
Anyway, Frank Kern, if you watch this, you're the man. I love you, thanks for responding to me on instagram by the way.\xa0
\xa0
Anyway, Frank Kern is who gave me the fuel to start doing more ClickBank stuff.\xa0
\xa0
This is like kind of like a hodge-podge time with for me. I didn't really know what I was doing, but I was just being active.\xa0
\xa0
\xa0
I still hadn\u2019t read Dot Com Secrets at that time and I hardly knew Russell Brunson even existed either.\xa0
\xa0
I\u2019d just done enough to see that I should put a squeeze page in front of an offer, and I learned that from Vick, and Frank Kern.\xa0
\xa0
Because I started getting into more ClickBank and affiliate stuff - which is where my first dollar online came from\u2026
\xa0
And that was probably like, 2014 - there was a lot that went on!
\xa0
TRY #10: PAUL MITCHELL
\xa0
Then I started working for Paul Mitchell \u2018cause ClickBank helped me get pretty good at traffic.
\xa0
My first dollar online ever came from affiliate marketing - which is so cool and * SO VALIDATING*
\xa0
If you haven't made your first dollar yet, just keep pushing till you hit it 'cause it's like, it melts all of these false beliefs.\xa0
\xa0
That space from zero to one buck is way more than a dollar.\xa0
\xa0
Yeah, oh, man. So nice - that was *HUGE*
\xa0
The college I was going to, (BYU Idaho) was approached by Paul Mitchell who said, "Hey, we need help."\xa0
\xa0
The professors were like, "We don't know what these two kids were doing but go talk to them."\xa0
\xa0
And we drove lots of traffic online, it was awesome.\xa0
\xa0
That's one of reasons I know enough about traffic to hire someone else to do it. 'Cause I learned enough, right?\xa0
\xa0
I only want to learn enough to move forward.
\xa0
So after Paul Mitchell wouldn't pay us\u2026.
\xa0
... and told us to \u2018chalk it up as an internship\u2019 - that's when I met Coulton.\xa0
TRY #11: SMARTPHONE INSURANCE FUNNEL
\xa0
At the time, Coulton had his own physical smartphone repair store. He sold off the business and I was like \u2018this kid is like one of the only other people doing what we\u2019re learning.\u2019
\xa0
There were three of us out of all-college that were doing what we were learning and because of that learning more than whatever was in the classroom!
\xa0
\xa0Doing is ALWAYS a better classroom than a classroom.\xa0
\xa0
He was like, "Hey man, I just sold my business. Let's go start a smartphone insurance business."\xa0
\xa0
That was the first ClickFunnels funnel I ever built, right there.\xa0
\xa0
By that time it was 2015, and that was my first bill to ClickFunnels... June July, August, it's one of those three months there.
\xa0
We were still broke as a joke\u2026
\xa0
\xa0I did get paid a little bit of money from Paul Mitchell but it was like 500 bucks. You know what I'm saying?\xa0
\xa0
Man, we're still barely getting by,\xa0 it was like tooth and nail the whole time - which was kind of a blessing because it made me fight way harder than those who had money.\xa0
\xa0
They were like, "Oh, it didn't work."\xa0
\xa0
It was nice that I was broke. I don't want that now but, it was nice.\xa0
\xa0
Anyway, the Smartphone insurance funnel was the first ClickFunnels funnel I ever built, and it broke even on the ClickFunnels fee, so we had enough customers to break even on it.\xa0
\xa0
After a few months, we stopped doing it 'cause insurance is super hard to make sexy.\xa0
TRY #12: SECRET MLM HACKS CD
\xa0
\xa0That's when I launched the first Secret MLM Hacks CD.\xa0
\xa0
For many of you, this is the first time you ever heard of me. It was a free plus shipping funnel that I started hacking off of Russell.\xa0
\xa0
And again, I was still in the middle of college.\xa0
\xa0
No one bought it for the first 8 months, (a lot of you know the story), and while no one was buying it, I started just practicing with ClickFunnels.
\xa0
\xa0That was around the time that I looked in the mirror and said, "I'm gonna be the best funnel builder in the world."\xa0
\xa0
Am I? I don't know. And I don't care. But the pursuit of that is what caused the rest of this.\xa0
\xa0
Just look at my tries!!!
\xa0
This is before I even got to ClickFunnels.\xa0
\xa0
Oh, what was cool about the Paul Mitchell and all the sort of stuff that's going on this time is that's when I found Jeff Walker and Russell Brunson.
\xa0
I was deep into this before I even found ClickFunnels.\xa0
\xa0
And with those two, specifically Jeff Walker and Russell Brunson, that was the key for me to know how to launch the smartphone insurance funnel, and then the Secret MLM Hack CD funnel.\xa0
\xa0
MY MONEY FALSE BELIEFS
\xa0
We were still broke and I was still dealing with a whole bunch of internal money false beliefs.\xa0
\xa0
I remember my wife, asked very lovingly, but also very forward, she's like\u2026
\xa0
\xa0"Every time somebody asks you what you wanna do you, you're like, 'Well, maybe I'll be an entrepreneur but to give it all away. I wanna make some money but only because of this.\u2019"\xa0
\xa0
\xa0
\xa0
I was still very afraid to speak to people. I was getting more opinionated and January 2015 is when I started filming my yearly goal video.\xa0
\xa0
\xa0
I have the shaved head 'cause I was in the army,\xa0 it\u2019s a pretty interesting video.\xa0
\xa0
And then every year after that, I did another goal video.\xa0
\xa0
It was before I really knew what ClickFunnels was, and that's when I started getting into affiliate marketing.\xa0
\xa0
Anyways, just to practice though, I started building some funnels for some other projects.\xa0
\xa0
TRY #13: CHARITY MUD RUN FUNNEL/ WATER IONIZER
\xa0
I\u2019d enlisted in the Army and then went through RTC to become an officer - we had a charity mud run for what's called the Fisher House.\xa0
\xa0
Fisher House is a charity that funds families to fly to whatever hospital a soldier got sent to if they get wounded.\xa0
\xa0
And I built a little funnel that got 650 people to a live mud run and three news stories.\xa0
\xa0
It was a HUGE success.\xa0
\xa0
It gave me a lot of confidence, which was powerful because that's around the same time I was also doing another project and this was very key for me.
\xa0
I\u2019d learned enough about the mechanics of the funnel from the previous three, four, five projects, (and there were others in here, these are the major ones), that I was like\u2026
\xa0
\xa0"Okay, I get the funnel thing."\xa0
\xa0
And so much of the time, my belief was like, "It's all about the product, it's all about the product, it's all about the product, it's all about the product."\xa0
\xa0
That's why when I say, "It's NOT all about the product," it's a BIG deal \u2018cause when I say that I'm speaking from experience.\xa0
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I was walking around for these two, three, four years like, "What should I sell? What should I sell? What should I sell? What should I sell?"
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\xa0It was at this point, I finally was like\u2026
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I learned this from the man himself, Mr. Russell.
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There was a water ionizer company that I built for.
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\xa0And what was cool about the water ionizer company was that it was \u201cthe one\u201d where all these principles started clicking.\xa0
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You notice that things didn\u2019t click when I was reading a book. It's when I was actively in the pursuit of launching something else.
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All these principles just started snapping together.\xa0
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At the end of 2015/ beginning of 2016, this all started to happen.\xa0
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Q: And guess what happened three months later?\xa0
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A: My first Funnel Hacking Live.
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...which is where I met \u2018The Man\u2019.\xa0
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What was cool about the water ionizer one is that the funnels worked, and I made them some major cashola, and it was very validating.\xa0
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So I started having these successes.\xa0
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And while they weren't a lot, it was like break-even, break-even instead of lose, lose, lose, lose, lose, lose, lose, lose\u2026
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The water ionizing was when I started getting monthly cash flow which totally changed our life.\xa0\xa0
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I was like, "Oh, jeez, this is sick."\xa0
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It was only $1200 a month, but to us, I was freakin King Kong.\xa0
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You know what I mean?\xa0
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Anyway, that was a really BIG moment.
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So next post, I\u2019m gonna continue from the time that I got to ClickFunnels.
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\xa0I tried hard to make this game work and it's one of the reasons I have so much affinity and empathy for those who are actually in this game.\xa0
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If you\u2019ve been in any of the One Funnel Away Challenges or in my coaching, you know I have so much empathy because of the huge list that I'm sharing here.\xa0
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It took me a long time to figure this out.\xa0
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And if I can figure it out, you can definitely figure it out...\xa0
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You guys can do this game.
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I have a lot of empathy, but I don't have sympathy.
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I have empathy meaning I feel with you, because look at the huge list. But I don't feel for you.\xa0
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I'm not here to feel sorry for you.\xa0
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Your scenarios and where you are right now is a huge gift.\xa0
Hey, if you're like me, you love marketing and sales strategies, right?\xa0
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I have a hunger to learn new marketing and sales strategies all the time.\xa0
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So I recently reached out to 98 marketing experts to ask them how they sell their products\u2026
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But I decided I wanted to do it in a clever way, and here's what I actually asked them\u2026
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"Your doctor suddenly delivers terrible news. You're diagnosed with an unknown disease, and unless you stop working in exactly 90 days, you will die.\xa0
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You have a thriving business, an epic cash flow but now you need to use your marketing know-how to trim it all down and prepare for your final offer.\xa0
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What steps would you take to plan, create, and launch your final offer, that will fund the rest of your life?"\xa0
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Now, of the 98, only about 30 answered.\xa0
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And I decided that I turn my video interviews with them into a cool FREE virtual summit.\xa0
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If you want to watch the summit for free and see\u2026
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...just go to yourfinaloffer.com.\xa0
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That's yourfinaloffer.com and sign up for the FREE summit now.
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